首页
登录
职称英语
[originaltext] Financially speaking, makeup can be a burden. By one estimate
[originaltext] Financially speaking, makeup can be a burden. By one estimate
游客
2023-08-15
64
管理
问题
Financially speaking, makeup can be a burden. By one estimate, a woman in the US will spend an average of $15,000 on makeup in her lifetime. The fact is that the ingredients in these products often account for no more than 15% of the cost, according to [20]Randy Schueller, a cosmetic chemist who has been in the beauty business for more than 30 years.
What people are mainly paying for is marketing, packaging, and brands. That’s why lipstick, for example, which is mostly wax, oil, and pigments, routinely costs more than $20 a tube at a department store makeup counter.
Schueller says that, because ingredients are such a small share of the cost, [21] "price does not really relate to quality when it comes to cosmetic products."
In fact, packaging has become such a focus in the industry that there are actually awards given out for it.
Where the makeup is sold matters, too. It’s a form of marketing in itself, which is evident when you consider the difference between upscale brands carried at retailers such as Sephora and Ulta and mass-market brands sold at drugstores.
Karen Grant, the global beauty industry analyst at research firm NPD, says they’re two different models, and consumers pay for that difference. At higher-end stores, you "pay for the display areas and the people who are helping to sell the product, whereas in a mass environment it can be sealed up behind a package and sit on a shelf," she says. High-end shops also often make tester items available, and may accept returns even on used items. It simply costs a retailer more to be profitable in that environment, and those costs are factored into the price tags on the products.
[22]There’s evidence that consumers are buying into famous brands at increasing rates. Sales in the global cosmetics market are rising—to $56.9 billion last year, according to Euromonitor—and are expected to keep growing. But it’s not because the price of makeup is getting more expensive. In fact, it hasn’t.
What should a consumer do? Know what you’re looking for. If you want a lipstick that will last, then go with one designed for that. But don’t assume that more expensive means better. More than anything else, what the price of makeup simply reflects is the price that you’re willing to pay for it.
20. What do we learn about Randy Schueller according to the speaker?
21. What is Randy Schueller’s conclusion about ingredients as a small share of the cost?
22. What is the evident of more and more consumers buying into famous brands?
选项
A、Sales increases in global markets.
B、Consumers increase in global markets.
C、More famous brands make more profits.
D、People bought more expensive makeup.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2927426.html
相关试题推荐
[originaltext]Everybodytalksabouthappinessthesedays.Ihadsomebodyco
[originaltext]Everybodytalksabouthappinessthesedays.Ihadsomebodyco
[originaltext]Manycollegestudentshavegivenuptakingclassnotesbyhan
[originaltext]Moderator:Helloeverybody,Iamhappytointroduceourrespe
[originaltext]Moderator:Helloeverybody,Iamhappytointroduceourrespe
[originaltext]Moderator:Helloeverybody,Iamhappytointroduceourrespe
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext]Imaginehackersstealingtopsecretfilesfromamilitarybas
随机试题
Studythefollowingpicturecarefullyandwriteacompositionto1.desc
[originaltext]W:Thetrainshouldarriveat10o’clock,butitisalready5pas
Theworldisonthecuspofastaggeringriseinthenumberofoldpeople,an
Althoughnotidentical,theterms"collegeanduniversity"areoftenusedin
Asmostparentsofsmallchildrenwillreluctantlyadmit,nothingcanoccupy
乳化剂类型改变造成下列乳剂不稳定现象的原因是 A.Zeta电位降低 B.分散
道路缘石完整、无破损,稳固。井及其周围路面无()或。排水沟内无淤积物、沟
关于期货交易与远期交易,以下说法正确的有()。A:都是现在定约成交,将来交割
(2021年真题)以下管理要素中,不属于商业银行信息科技治理组织架构要素的是(
A.肛瘘切开术 B.肛瘘挂线疗法 C.肛瘘外口扩大术 D.药物保留灌肠治疗
最新回复
(
0
)