首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2023-08-13
18
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2923714.html
相关试题推荐
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]Theadvantagesanddisadvantagesofalargepopulationhavel
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
[originaltext]M:Hi,Janet,wherewereyouatlunchtime?Iwassavingaseatf
[originaltext]W:I’vebeenreadingaboutanewhealthysnackfood.It’smadefr
[originaltext]W:I’vebeenreadingaboutanewhealthysnackfood.It’smadefr
[originaltext]W:I’vebeenreadingaboutanewhealthysnackfood.It’smadefr
[originaltext]TheEuropeanCentralBankreleasedanewroundofmeasuresto
随机试题
ThingsYouCan’tSayinCanadaA)Attackingoursacredcows(thingsorpeo
Accordingtothecomponentialanalysis,thewords"boy"and"man"differinthe
高中地理《雨林的全球环境效应》 一、考题回顾 题目来源:5月18日下午海
B石化分公司双苯厂硝基苯精馏塔发生爆炸,造成8人死亡,60人受伤,直接经济损失6
A.小檗碱B.咖啡因C.槟榔碱D.甜菜碱E.麻黄碱呈黄色的是()。
共用题干 近年来,全国各地房地产市场繁荣,房地产价格不断呈上升趋势,2001年
商业银行交易类中间业务主要包括()。 A.远期外汇合约B.金融期货 C.
贷款期限在1年以内(含1年)的,借款人可采取( ),即在贷款到期日前一次性还清贷
对擅自设立银行业金融机构或者非法从事银行业金融机构的业务活动的,由国务院银行业监
一患者先后戴用了5副全口义齿,均不合适,或排牙有问题,或垂直距离不正确,或边缘伸
最新回复
(
0
)