首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2023-08-13
41
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] One reason why Reebok’s managerial personnel don’t like their shoes to be called "footwear for yuppies" is that______.
选项
A、they believe that their shoes are popular with people of different age groups
B、new production lines have been added to produce inexpensive shoes
C、yuppies usually evokes a negative image
D、the term makes people think of prohibitive prices
答案
A
解析
第1段提到“他们认为锐步鞋对各种各样的消费市场都有吸引力,尤其是现在,公司生产出了篮球鞋和适合18岁以下青少年穿的鞋子以及对健身操或跑步不感兴趣的老年人所穿的散步鞋”,故选A;B并不是直接原因,不是最佳选择;C和D均与文意相悖。
转载请注明原文地址:https://tihaiku.com/zcyy/2922803.html
相关试题推荐
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
黄河流域(basin)是中国古代文明的发祥地,因此黄河被称作中华民族的母亲河、中华文明的摇篮。TheYellowRiveriscalledthemo
[originaltext](12)AnewprogramcalledAdelanTECHLeadershipishelpings
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename
随机试题
WhichofthefollowingstatementsisINCORRECT?[originaltext]Alargeextinc
[originaltext]Atthetheater,shedisruptsthefirstactassheclimbsover
[originaltext]Moods,saytheexperts,arefeelingsthatarelikelytobefi
下列框架结构弯矩图正确的是:()A. B. C. D.
某水库工程总库容为1亿m3,年引水量为1亿m3,供水对象的重要性为比较重要,该水
A.肝肾综合征 B.上消化道出血 C.原发性肝癌 D.感染 E.肝性脑病
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
在教师与家长的关系上,下列哪一种观念是正确的()A.以教师为主,家长为辅 B
共用题干 一般资料:求助者,女性,28岁,无业。案例介绍:求助者由于孩子的问题
女,8个月,因发热2次,抽搐2次,伴呕吐,吃奶量减少,喜哭,易怒就诊。母乳喂养。
最新回复
(
0
)