首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-relat
It is getting harder to go anywhere without stepping on a piece of Lego-relat
游客
2023-08-12
55
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs—for new ideas.
Lego is now at an inflection point, building its organizational capacity and embracing globaliszation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’ s success in the west; and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] Lego’ s success is remarkable for the following reasons EXCEPT that_____.
选项
A、Lego originated from rural Denmark
B、it is difficult for a toy to prevail forever
C、children tend to embrace the physical world
D、Lego once lost its market direction
答案
C
解析
细节题。根据题干关键词定位到第二段。本段讲了乐高取得的成绩如此引人注目的四个原因。C项“儿童倾向于拥抱现实世界”与原文不符,原文讲abandoning the physical world for the virtual(儿童正在放弃现实世界而走向虚拟世界)。因此,正确答案是C。
转载请注明原文地址:https://tihaiku.com/zcyy/2920841.html
相关试题推荐
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-rela
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-rela
[originaltext]MynameisNickVujicic,anAustralianwhowasbomwithoutan
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Gettingbehindthewheelofacarcanbeanexcitingnewstepinateen’sli
Toseeifhaircoloraffectsaperson’schancesofgettingajob,researcher
随机试题
Thankstothemeansofmoderntransportationandcommunication,theworldis
Computerscanprovideinformationwhichallowsbusinessmento______theirlisto
[audioFiles]2021m5x/audio_ve01005j_ezflisteningxa_0054_202105[/audioFiles]
[originaltext]M:WhatisthemostinterestingThaifestival?W:Ithinkfilemo
ABriefHistoryofOnlineShoppingWhenAmazon.comopene
下列关于地面工程施工,表述错误的是()。A.当使用张紧器伸展地毯时,应由地毯中
主诉:女性,63岁,脓血便伴里急后重3天。 答题要求:请围绕以上主诉,口诉该患
A.强碱性生物碱B.弱碱性生物碱C.酸碱两性生物碱D.中等碱性生物碱E.水溶性生
(2019年真题)根据《建筑工程施工质量验收统一标准》,分项工程可按( )划分。
根据《标准设计招标文件》中的通用合同条款,下列工程勘察合同组成文件中,优先解释顺
最新回复
(
0
)