首页
登录
职称英语
It is getting harder to go anywhere without stepping on a piece of Lego-relat
It is getting harder to go anywhere without stepping on a piece of Lego-relat
游客
2023-08-12
53
管理
问题
It is getting harder to go anywhere without stepping on a piece of Lego-related hype. The Lego Movie is number two at the American box office, after three weeks at number one. Model kits related to the film are piled high in the shops. They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.
This is remarkable for many reasons. Lego’ s home town, Billund in rural Denmark, is so small that the company had to provide it with a hotel—an elegant one, unsurprisingly. The toy business is one of the world’s trickiest: perennially faddish and, at the moment, convulsed by technological innovation. Children are growing up ever faster, and abandoning the physical world for the virtual. To cap it all, the company almost collapsed in 2003-04, having drifted for years, diversifying into too many areas, producing too many products and, in a fit of desperation, flirting with becoming a lifestyle company, with Lego-branded clothes and watches.
Lego’ s decade of success began when it appointed Jorgen Vig Knudstorp as chief executive. Mr. Knudstorp decreed that the company must go back to the brick: focusing on its core products, forgetting about brand-stretching, and even selling its theme parks. He also brought in stricter management controls, for example reducing the number of different pieces that the company produced from 12,900 to 7,000.
Under Mr. Knudstorp Lego has struck a successful balance between innovation and tradition. The company has to generate new ideas to keep its sales growing: customers need a reason to expand their stock of bricks, and to buy them from Lego rather than cheaper rivals. Lego produces a stream of kits with ready-made designs, such as forts and spaceships, to provide children with templates. But it also insists that the pieces can be added to the child’s collection of bricks, and reused to make all sorts of other things.
Lego has got better at managing its relationships. The Lego Movie demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. It has also got better at tapping its legion of fans—particularly adult fans of Lego, or AFOLs—for new ideas.
Lego is now at an inflection point, building its organizational capacity and embracing globaliszation, to help it find new sources of growth. The aim is twofold: to replicate in the rapidly growing east Lego ’ s success in the west; and to transform a local company that happened to go global into a global company that happens to have its head office in Billund. [br] The first paragraph is used to demonstrate_____.
选项
A、the pervasiveness of Lego-related hype
B、the popularity of The Lego Movie
C、the gigantic heap of Lego bits
D、the spectacular growth of Lego
答案
D
解析
推断题。根据题干关键词定位到第一段。本段简要介绍了乐高公司的成就。A项、B项、C项都是表面信息。作者通过这些是想说明乐高公司的玩具如今有多么流行,乐高公司取得的成就有多么了不起。因此,正确答案是D。
转载请注明原文地址:https://tihaiku.com/zcyy/2920840.html
相关试题推荐
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcr
[originaltext]Geniusesaregettingbrighter.AndatgeniuslevelsofIQ,gi
[originaltext]Geniusesaregettingbrighter.AndatgeniuslevelsofIQ,gi
[originaltext]Geniusesaregettingbrighter.AndatgeniuslevelsofIQ,gi
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
[originaltext]W:Oneofthewaysmobiletechnologyisadaptingisbygettingcl
[originaltext]Whydowecry?Canyouimaginelifewithouttears?Notonlydo
ItisgettinghardertogoanywherewithoutsteppingonapieceofLego-relat
随机试题
SpeakerA:Goodmorning,sir.CanIhelpyou?SpeakerB:Yes,I’mleavingtoday
假设系统采用PV操作实现进程同步与互斥。若n个进程共享两台打印机,那么信号量S的
()是项目成本管理的第一责任人。A.总监 B.项目经理 C.财务主管 D
①黄老师的教学语言诙谐幽默,妙趣横生,常常逗得大家_。 ②安全检查工作非常重要
产后"三急"是指A.呕吐、泄泻、盗汗 B.高热、昏迷、自汗 C.心悸、气短、
治疗脾约便秘,首选的方剂是A.温脾汤 B.济川煎 C.黄龙汤 D.麻子仁丸
由于房地产经纪人员与服务对象之间存在着较为明显的信息( )现象,因此对房地产经
黄芪配茯苓属于药物七情中的( )。A.相须 B.相使 C.相反 D.相畏
患者,男,72岁既往有高血压、心绞痛、心力衰竭、房室传导阻滞和胃溃疡病史。一个月
注册会计师运用审计抽样实施细节测试时,下列各项中,可以作为抽样单元的有()
最新回复
(
0
)