首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-12
15
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’ s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2920187.html
相关试题推荐
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
[originaltext]M:IsupposethatinBritain,too,familylifehaschangedalot
[originaltext]M:IsupposethatinBritain,too,familylifehaschangedalot
[originaltext]Today,wearegoingtocontinueourdiscussionofsocialinse
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
随机试题
Itisonlyrightthatthestarsshouldbepaidinthisway.Don’tthetopme
"Theworld’senvironmentissurprisinglyhealthy.Discuss."Ifthatwerean
AccordingtoSenatorSmith,howwillthetraderestrictionsagainstVietnamend?
王某常年经营个体运输业务,2018年王某签订了20份运输合同,合计金额200万元
健康风险评估的操作方法的基本步骤包括()A.采集个人健康信息、进行有关医学
胸部肿块的X线平片检查方法A.胸部正位片 B.胸部双斜位片 C.胸部前弓位片
既能祛风通络,又能凉血消肿的是()。A.防风B.木瓜C.防己D.络石藤E.秦艽
下列关于专家判断法的说法中,错误的是()。A.随着银行业务量的不断增加,需要的
坚信脑内有人命令自己奔跑,这种症状最可能是()。 (A)内感性不适(B)假
下列选项中,关于态度改变的平衡理论的说法,正确的是()。A.这一理论认可最少付
最新回复
(
0
)