首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2023-08-12
40
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、Those who live in the virtual world.
B、Those who have to work long hours.
C、Those who are used to online transactions.
D、Those who don’t mind paying a little more.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2920110.html
相关试题推荐
[originaltext]In1939twobrothers,MacandDickMcDonald,startedadrive-
[originaltext]W:Goodmorningandwelcometotoday’sprogram.Haveyoualwaysw
[originaltext]W:Goodmorningandwelcometotoday’sprogram.Haveyoualwaysw
[originaltext]W:Goodmorningandwelcometotoday’sprogram.Haveyoualwaysw
[originaltext]W:Canyoutellmesomeofyourstrongpoints?M:Withmyqualifi
[originaltext]W:Canyoutellmesomeofyourstrongpoints?M:Withmyqualifi
[originaltext]Inordertodiagnoseandtreatabnormalbehavior,wehavetos
[originaltext]Wearegoingtotalktodayaboutthemoon,ourmoon.Firstof
[originaltext]Inmyopinion,FrankLloydWrightwasthegreatestAmericanar
[originaltext]Inmyopinion,FrankLloydWrightwasthegreatestAmericanar
随机试题
“我今年21岁了,当我梦见初中时候的事情,有时还是会发着抖醒过来。”小凌回忆起十
A.0.5%~1%,1g B.0.25%~0.75%,150mg C.0.5
患者,男性,80岁。脑出血入院,出现意识模糊,频繁呕吐。右侧瞳孔大,血压208/
下图中所示为拟完工程和已完工程计划施工成本的比较,图中Δ表示t时刻的( )。
发行人、证券公司、证券服务机构、投资者及其直接负责的主管人员和其他直接责任人涉嫌
张某,女,70岁,因支气管哮喘急性发作入院治疗,经静脉输入药物2天后病情缓解。今
股份制是指以入股方式把分散的,属于不同人所有的生产要素集中起来,统一使用,合理经
研究表明,学习的熟练程度达到()%时,记忆效果最好。
下列关于《外商投资法》的特色与创新的表述中,正确的是( )。A.全面落实外商投
不属于排水管道圆形检查井的砌筑做法是()。A、砌块应垂直砌筑 B、砌筑砌
最新回复
(
0
)