首页
登录
职称英语
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
[originaltext] Ever since McDonald’s adopted a strategy in 2003 that focuses
游客
2023-08-09
16
管理
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Adding new restaurants.
B、Delivering food by bicycle.
C、Decorating exterior of restaurants.
D、Offering new type of ice-cream.
答案
B
解析
麦当劳为招徕顾客,提供多种便利性服务(compelling customer conveniences),包括麦当劳甜品窗(dessert windows)、自行车送外卖等服务,B项与录音内容相符。A项“新增餐馆”在录音中并无提及。录音中提到麦当劳在店外新增售卖雪糕等的窗口,而不是C项所说的“装修外观”。麦当劳新增的是甜品店,并无直接说明提供了雪糕新品,故D项错误。
转载请注明原文地址:https://tihaiku.com/zcyy/2911932.html
相关试题推荐
[originaltext]InAmerica,driver’seducationispartoftheregularhighsc
[originaltext]InAmerica,driver’seducationispartoftheregularhighsc
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]Thepodcastrevolutioniseruptingallovertheworld—andsee
[originaltext]ThenumberofspeakersofEnglishinShakespeare’stimeises
[originaltext]ThenumberofspeakersofEnglishinShakespeare’stimeises
[originaltext]ThenumberofspeakersofEnglishinShakespeare’stimeises
[originaltext]Listeningisoneofthefirstthingswelearntodoandoneo
随机试题
Sexprejudicesarebasedonandjustifiedbytheideologythatbiologyisde
系统运行安全和保护的层次按照粒度从粗到细排序为()。A.系统级安全,资源访问
具有抗折强度高、耐磨损、耐酸碱、不变色、寿命长等优点的外墙饰面材料是()。A:
患者,男,45岁。心烦不寐,眩晕耳鸣,健忘,腰痠梦遗,舌红少津,脉细数。其病变所
肾精亏耗者面色最常见为A.面色黄而无华 B.面色白而无华 C.面色淡黄枯槁
高价买进战略成功的条件包括( )。 Ⅰ.必须具备有良好的展望股类 Ⅱ.必须
下列关于证券投资基金与股票的区别,说法错误的是().A.股票反映的是一种
A. B. C. D.
若其他条件保持不变,下列关于商业银行利率风险的说法,正确的是()。A:资产以固定
预防口腔癌的政策之一是烟盒前后面印有"吸烟有害健康"的忠告,其面积应为烟盒的A.
最新回复
(
0
)