首页
登录
职称英语
It is not, by any means, the world’s oldest company. There are Japanese hote
It is not, by any means, the world’s oldest company. There are Japanese hote
游客
2023-08-09
60
管理
问题
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries that hail from the 11th and an Italian bank with roots in the 15th. What is unusual about IBM, which celebrates its 100th birthday next week, is that it has been so successful for so long in the fast-moving field of technology. How has it done it?
IBM’ s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators(卡片穿孔机), but IBM moved on to magnetic-tape systems, PCs, and most recently services and consulting. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry "platform shifts" occur.
True, IBM’ s longevity is also due, in part, to dumb luck. It almost collapsed early on because its bosses were hesitant to abandon punch cards. And it had a near-death experience in 1993 before Lou Gerstner realized that the best way to package technology for use by businesses was to focus on services. An elegant organising idea is no use if a company cannot come up with good products or services, or if it has clueless bosses. But on the basis of this simple formula—that a company should focus on an idea, rather than a technology—with which today’s young tech giants can live for 100 years?
The most obvious example is Apple(founded in 1976). Like IBM, it had a near-death experience in the 1990s, and it is dangerously dependent on its founder, Steve Jobs. But it has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a high price. Apple has done this with personal computers, music players, smartphones and tablet computers. Apple has already shifted from PCs to mobile devices.
The animating idea of Amazon(founded in 1994)is to make it easy for people to buy stuff. It began by doing this for books, but has since applied the same idea to other products: music, groceries, even computing power and storage.
Consider, by contrast, three product-based firms. Dell(founded in 1984)made its name building PCs more efficiently than anyone else and selling them direct to consumers. That model does not neatly transfer to other products. Microsoft(1975)is hugely dependent on Windows, which is its answer to everything. But software for a PC may not be the best choice to run inside a phone or a car. All these firms are linked to specific products, not deeper philosophies, and are having trouble navigating technological shifts. [br] What’ s Apple’ s organizing idea?
选项
A、Package technology for use.
B、Focusing on services.
C、Good products and service.
D、Take the latest technology, package it in a simple, elegant form and sell it at a high price.
答案
D
解析
细节题。根据题干中的Apple’s organizing idea可以直接定位到文中的But it has a powerful organising idea:take the latest technology,package it in a simple,elegant form and sell it at a high price从这可以直接看出D项是苹果的理念,因此,正确答案是D。
转载请注明原文地址:https://tihaiku.com/zcyy/2909722.html
相关试题推荐
抗日战争theAnti-JapaneseWar
抗日名将thefamousanti-Japanesegeneral
[originaltext]TheJapaneseMinistryofHealth,LabourandWelfarereleasedthe
[originaltext]Japanesestudentsworkveryhardbutmanyareunhappy.Theyfeel
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Aspa
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
[originaltext]TodayisarathersaddayforoneoftheLondon’soldestfrie
随机试题
Friendshipisbothasourceof(11)andgoodhealth.Peoplewhohaveclosefrien
[originaltext]W:Hi,Mike.YourroommatetoldmethatIcouldfindyouinthek
Howdoyousendamessagetoasubmergedsubmarine,particularlyonecarryin
Thewidespreaduseofsearchenginesandonlinedatabaseshasaffectedthew
通才教育与专才教育的结合主要体现为( )。A.科学知识与人文知识的整合 B.理
哮喘急性发作的首选药为:A.沙丁胺醇 B.福莫特罗 C.沙美特罗 D.布地
“三项预测值”分析方法是()中的一种。A、单因素敏感性分析方法 B、多因
下列说法中,正确的是( )。A.大赦既赦其刑,又赦其罪B.特赦只赦其刑
防火墙是在内部网和外部网之间、专用网与公共网之间界面上构造的保护屏障。常用的防火
某蜂窝移动通信网,小区的辐射半径为3km,区群小区数为7,则此同频小区的中心距离
最新回复
(
0
)