首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-07
18
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2906308.html
相关试题推荐
[originaltext]Thetimeis9o’clockandthisisMarianSnowwiththenews.
[originaltext]It’salwaysfuntowriteaboutresearchthatyoucanactually
[originaltext]Amongglobalwarming’smostfrighteningthreatsisthepredic
[originaltext]FlorenceHayesisajournalistfortheGreenVilleJournal,t
[originaltext]FlorenceHayesisajournalistfortheGreenVilleJournal,t
[originaltext]FlorenceHayesisajournalistfortheGreenVilleJournal,t
[originaltext]Somehowtheoldmaleandfemalestereotypesnolongerfit.Me
[originaltext]Somehowtheoldmaleandfemalestereotypesnolongerfit.Me
[originaltext]Somehowtheoldmaleandfemalestereotypesnolongerfit.Me
[originaltext]ThereareroughlythreeNewYorks.Thereis,first,theNewY
随机试题
AnimalLanguageSomepeoplesaythathumanbeingsare
Overthelasttwoyears,inthePCbusinessMichaelDellhasbeenbeatenlik
[originaltext]M:Nancy,whywereyoulatetoday?W:Ioversleptandmissedthebus
Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsecti
Keepinghealthyrequiresaconsciouseffort.Youmakechoicesaboutthefood
心排出量不变而全身外周阻力增大时会出现( )A.脉压增大 B.舒张压增高
某投资者拥有一个三种股票组成的投资组合,三种股票的市值均为500万元,投资组合的
发行人首次公开发行股票申请文件受理后,发行人能够预先披露招股说明书的网点包括(
存款性金融机构是吸收个人或机构存款,并发放贷款的金融机构。下列金融机构中,属于存
(2012年真题)自动化仪表线路敷设完毕后,应测量电缆电线的()。A.绝缘电阻
最新回复
(
0
)