首页
登录
职称英语
Unfortunately sales results over the last year have failed to come up to our exp
Unfortunately sales results over the last year have failed to come up to our exp
游客
2023-07-31
23
管理
问题
Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been responsible, but basically it is the result of too many companies chasing the microcomputer market which is no longer expanding as fast as it once was.
Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period. Our market share in wholesales has dropped from 21% to only 10%. The lack of a good local distributor in Asia has meant that our sales of the Obec series have collapsed despite the huge jump in the microcomputer market there during the past year. Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should come back strongly.
Retail sales in general have been a problem. There has been a tendency for the big high street stores to concentrate on high volume turnover of a few fairly well-known makers. When they stopped promotion of the Obec 1500, sales slumped by 50%. We are negotiating a fresh marketing deal for the new Obec 1600. Once this is settled we expect a gradual rise in sales, which will be followed by a big TV advertising campaign at the appropriate time. What we are facing now is that we have not been able to push the Obec 1500 as much as we would have liked because of insufficient advertising.
Most of our advertising budget went on the promotion of the Obec Extra before last Christmas. Unfortunately we have failed consistently to find the proper marketing strategy for the Extra, which has not been sold to either the leisure or the business market.
The serious business market has performed worse than any other in the period under review. The main factor was the introduction of the new Legend 586 Plus, when sales reduced over a period of several months. With this background it is natural that sales of the Obec 1000 and 2000 have gone into a slide. They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later. [br] What purpose does this passage possibly serve?
选项
A、A company introduction to its employees.
B、A market analysis for a specific industry to inform a client.
C、An annual report of a company to direct its future decision.
D、A marketing strategy proposal for discussion.
答案
C
解析
主旨题,文章谈到了一个公司的批发、零售方面的成绩,以及各种产品的销售状况,而且在叙述中还夹杂了关于销售业绩滑坡的原因,以及与竞争对手相比较存在的差距,从这些方面来看,本文像一份公司的业务年报
转载请注明原文地址:https://tihaiku.com/zcyy/2884150.html
相关试题推荐
【B1】[br]【B10】A、failedB、succeededC、hopedD、successfullyB逻辑分析和词汇形态辨析题。根据上下文确定
Unfortunatelysalesresultsoverthelastyearhavefailedtocomeuptoourexp
Unfortunatelysalesresultsoverthelastyearhavefailedtocomeuptoourexp
Unfortunatelysalesresultsoverthelastyearhavefailedtocomeuptoourexp
Unfortunatelysalesresultsoverthelastyearhavefailedtocomeuptoourexp
Unfortunatelysalesresultsoverthelastyearhavefailedtocomeuptoourexp
Fromtheresults,itlooks____________(我们做出了正确的选择)asifwemadetherightchoic
Unfortunatelyhefoundhe____________(毫无相同之处)withhistwinbrother.hadnothing
Theresultswere____________(无可争议的)becausetheyhadbeenrepeatedinlaborato
[originaltext]Morethanhalfof500Chinesecitiesfailedtomeetnational
随机试题
Sheoughttostopwork;shehasaheadachebecauseshe______toolong.A、hasbee
[originaltext]W:Couldyoulendmeapen?Minehasjustrunoutofink.M:I’m
下列属于事前控制阶段的内容的是()。A.工程观测或监测设备的检查 B.工
书面形式合同除了当事人当面文书签订也可以通过信件订立,即书信形式。书信有平信、挂
原子轨道组成分子轨道的原则是:对称性原则、__________原则、____
“当教师期望某个学生会表现出较大程度的智力提高时,这名学生就真的出现了较大程度的
证券委托可分为()。 ①柜台委托②非柜台委托 ③线上委托④线下委托A.①
A.上消化道钡餐造影 B.小肠导管造影 C.钡剂灌肠 D.腹部透视 E.
患者男,60岁。疑诊急性心肌梗死。最有诊断价值的心电图特征是( )。A.T波倒
从支出角度来看,国内生产总值(GDP)的构成包括()。A.进口 B.消费
最新回复
(
0
)