首页
登录
职称英语
When we choose Italy as our holiday destination, decide to buy a German car,
When we choose Italy as our holiday destination, decide to buy a German car,
游客
2023-07-25
15
管理
问题
When we choose Italy as our holiday destination, decide to buy a German car, support the policies of the Swedish government or criticize those of the American one, we are not only influenced by stereotype, we express a preference for brands. These brands, however, are much stronger than Coca-Cola or Nike, as we are talking here about the brands of the nations. According to Anhoh-GMI, authors of National Brands Index. "nation brand" is an important concept especially now,. in the times of【B1】______, when countries compete with each other for the attention, respect and trust of【B2】______, tourists and consumers. To recognize the strongest brand, five million consumers were asked to score 11 countries on six points--【B3】______, governance, people, culture, investment and exports.
So, what are the results? Well, Americans are seen as【B4】______, Russians are considered【B5】______, we love holidays in Italy, we trust the British, but the winner is… Sweden, as the Swedish scored the highest marks across all point. "Sweden is【B6】______admired for a combination of【B7】______and responsible governance, honest and【B8】______people, successful cultural exports, a prime location for investment, and yet isn’t seen as boring or predictable, but young and dynamic" the report says. "Sweden is the country that nobody minds.”
Perhaps to the surprise of many nations, Britain conies second in the survey. The Brits are considered【B9】______. The belief that we respond to nation brands in a similar way as we react to Nike or Nestle is supported by the fact that, some opinions shown in the report are based on our overall feelings rather than rational reasons. For example,【B10】______, and South Korea scored pretty low in the survey, not due to any logical reasons but simply because many respondents confused it with its Northern neighbor. However, it is not South Korea which got the poorest scores. The struggling brands are Turkey and Russia. The former is bottom of the list and the latter is second from the bottom and considered violent and unstable.
The report devotes a lot of attention to the brand of America. Although the United States is still rated highest for goods and services, its brand has been tarnished by its foreign policy. "【B11】______. [br] 【B10】
选项
答案
so powerful is the "holiday" element of Italy, that it would be impossible to show Italian people as serious-minded and reliable
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2868332.html
相关试题推荐
[originaltext]Nobodylikesstayingathomeonaholidayweekend--especially
[originaltext]Nobodylikesstayingathomeonaholidayweekend--especially
[originaltext]Haveyoueatentoomuchovertheholidays?Youshouldtryfid
____________(由你决定)whetherweacceptthetaskornot.It’suptoyoutodecide
[originaltext]Ourfamilyistryingtodecidewheretogoforourvacationt
[originaltext]Ourfamilyistryingtodecidewheretogoforourvacationt
[originaltext]Insocietiesinwhichindividualschoosetheirownpartners,
[originaltext]Nobodylikesstayingathomeonaholidayweekend--especially
[originaltext]M:Sue,howdoyoudecidewhattimetoshowaprogram?W:Well,i
[originaltext]M:Sue,howdoyoudecidewhattimetoshowaprogram?W:Well,i
随机试题
建筑总平面图是将拟建工程四周一定范围内的新建、拟建、原有和将拆除的建筑物、构筑物
监测项目的监测频率应根据()因素确定。A.施工阶段 B.周边环境 C.
25岁,男性,工人,被汽车撞于左侧腹,伤后可自行站起,渐觉腹痛,恶心,呕吐食物1
相同的手势在不同的国家有不同的意思,下列各项中描述正确的有( )。A.中国人用
生态系统生产总值(GEP)旨在建立一套与国内生产总值(GDP)相对应、能够衡量生
冯某,男,39岁。患咳嗽近半年,时咳逆倚息,吐涎沫,喘息时胸部喉间作水鸡之声,舌
相杀的意义是A.即一种药物能消除或减轻另一种药物的毒性或副作用 B.两种药物的
根据上述资料,以下说法正确的是:A.2021年1—4月份,规模以上工业原油日
女性,30岁。贫血、黄疸伴关节疼痛3个月。查体:中度贫血貌,巩膜轻度黄染,脾肋下
A.牙源性颌骨囊肿 B.发育性囊肿 C.阻塞性囊肿 D.牙源性肿瘤 E.
最新回复
(
0
)