首页
登录
职称英语
Going online is a favorite pastime for millions of American children. Almost
Going online is a favorite pastime for millions of American children. Almost
游客
2023-07-23
70
管理
问题
Going online is a favorite pastime for millions of American children. Almost 10 million (14 percent) of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $ 14 billion, teenagers another $ 67 billion, and together they influenced $ 160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realise that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet. [br] One reason that children are unable to resist giving personal information on the internet is.
选项
A、it is presented in connection with entertainment
B、they do not know that the information is going to be read by someone
C、they feel they must follow an adult’s orders
D、due to their inability to distinguish an advertisement from a non-advertisement
答案
A
解析
属信息推断题。最后一段指出,孩子不能正确辨别娱乐和广告。由此推断,孩子不能抗拒诱惑是因为广告和娱乐相结合。
转载请注明原文地址:https://tihaiku.com/zcyy/2861958.html
相关试题推荐
WhenforeignersaresometimesaskedwhatseemsmoststrangeaboutAmericans
[originaltext]RockandrollcombinesmanykindsofAmericanmusic--country
[originaltext]RockandrollcombinesmanykindsofAmericanmusic--country
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
EmployersandcareerexpertsseeagrowingprobleminAmericansociety--a(n)
随机试题
TulipswereintroducedintoHollandbeforethe17thcenturybutitdidnott
VisitorstoBritainmayfindthebestplacetosamplelocalcultureisina
确诊一氧化碳中毒的关键性检查是A.碳氧血红蛋白定量检查 B.血常规 C.血气
一次心理辅导活动主要是由导入、……,具体归纳一下,主要组织环节不包括()A.起
免疫防御功能低下时易发生A.病原微生物的感染 B.超敏反应 C.肿瘤 D.
男性,60岁。腹痛,为阵发性绞痛,频繁呕吐.停止排便、排气8小时。两年前因十二指
制定车辆技术经济定额的基本方法有( )。A.实际测定法 B.分析预测法 C.
根据物权法律制度的规定,下列行为属于非基于法律行为的物权变动的有()A.甲
下列塔器整体安装工序顺序正确的是()。A.基础验收、设置垫铁→塔器现场检查
A.感染性休克 B.神经性休克 C.心源性休克 D.创伤性休克 E.失血
最新回复
(
0
)