2. 职称英语
  3. Advertising is a form of selling. For thousands of years there have been ind

Advertising is a form of selling. For thousands of years there have been ind

游客2023-07-19  56
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to【C1】______others to buy the food they have produced or the goods they have made or the services they can【C2】______.
    But in the 19th century the mass production of goods【C3】______from the Industrial Revolution made person-to-person selling【C4】______. The mass distribution of goods that【C5】______the development of the railway and highway made person-to-person selling too slow and【C6】______. At the same time, mass communication — first newspapers and magazines then radio and television — made mass selling through【C7】______possible.
    The objective of any advertisement is to【C8】______people that it is in their best【C9】______to take the action the advertiser is recommending. The action【C10】______be to purchase a product or to use a service, vote for a political candidate or【C11】______to join the Army.
    Advertising as a【C12】______developed first and most rapidly in the United States, the country that uses it to the greatest【C13】______. In 1980 advertising expenditures in the US exceeded 55 billion dollars or【C14】______2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product【C15】______advertising.
    【C16】______advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as【C17】______. Some of those economies are passed along to the purchaser so that the cost of a product sold【C18】______through advertising is usually far【C19】______than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising【C20】______for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers. [br] 【C19】
选项 A、more
B、less
C、cheaper
D、dearer
答案 B
解析 语义衔接题。由首句提到“广告给生产商带来了规模效应”可知，通过广告售出的产品要比通过个人销售出的产品成本要低，只有这样生产商才能赚更多的钱，获得规模效益，故答案为[B]less“较小的，更小的”。cost不用dear或cheap修饰，故排除[C]和[D]。
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