首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-07-17
52
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them —“Their lotion cured my disease in six days.” for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Hmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. I never realize the regulations were so tight.
选项
A、To launch a campaign on all the specialist medical journals.
B、To offer to return the purchase price if the customers are not satisfied.
C、To advertise on the papers with doctors’ recommendation.
D、To advertise through television commercials.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2846117.html
相关试题推荐
[originaltext]AlanTongwastheworstdriverintown.Hehadanaccidentof
[originaltext]AlanTongwastheworstdriverintown.Hehadanaccidentof
[originaltext]FloridaInternationalUniversityhasopenedwhatitsaysist
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
[originaltext]M:Hey,honey,whydoyoulooksohappy?W:Greatnews.Wejustw
[originaltext]M:Hey,honey,whydoyoulooksohappy?W:Greatnews.Wejustw
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
随机试题
Itiseasiertonegotiateinitialsalaryrequirementbecauseonceyouarein
安道尔,世界上国民寿命最长的国家,这颗安睡在比利牛斯山的心间,夹在法国与西班牙两
识别大肠杆菌基因启动子的是()。A.辅阻遏蛋白 B.操纵基因 C.CAP
向海上平台供电,一般采用()技术A.HVDC.B.HVAC.C.FACTS
8月25日,当日12时20分左右,某小区8号楼2楼一处商铺房发生火灾。这个房间被
简述学前儿童能力发展的特点。
病毒性脑炎最常见的病原体是A:肠道病毒 B:科萨奇病毒 C:EB病毒 D:
口红效应是指每当经济不景气,人们的消费就会转向购买廉价商品,而口红虽非生活必需品
支付令申请书的附件包括( )。A.劳动合同文本复印件 B.物证(名称)(件数
平面弯曲梁的合理形状为()。A尽可能让材料分布得离中性轴远一些 B尽可能
最新回复
(
0
)