首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-07-17
82
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them —“Their lotion cured my disease in six days.” for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Hmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. I never realize the regulations were so tight.
选项
A、To launch a campaign on all the specialist medical journals.
B、To offer to return the purchase price if the customers are not satisfied.
C、To advertise on the papers with doctors’ recommendation.
D、To advertise through television commercials.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2846117.html
相关试题推荐
[originaltext]AlanTongwastheworstdriverintown.Hehadanaccidentof
[originaltext]AlanTongwastheworstdriverintown.Hehadanaccidentof
[originaltext]FloridaInternationalUniversityhasopenedwhatitsaysist
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
Whatarethetwospeakerstalkingabout?[br][originaltext]M:Weseemtobeha
[originaltext]M:Hey,honey,whydoyoulooksohappy?W:Greatnews.Wejustw
[originaltext]M:Hey,honey,whydoyoulooksohappy?W:Greatnews.Wejustw
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
[originaltext]M:Er,couldyoupleasetellmehowmuchthistieis?W:Yes,of
随机试题
Completethetablebelow.WriteNOMORETHANTHREEWORDSAND/ORANUMBERforeac
Soyou’renewonthejob,newtoyourcareer,newtotheworkplace.Whenyou
Recentstoriesinthenewspapersandmagazinessuggestthatteachingandres
A.完全由肾脏排泄 B.经Hoffman途径排泄 C.由血浆胆碱酯酶水解
流脑的潜伏期一般是()A.2~3日 B.5~7日 C.10日左右 D
正极为饱和甘汞电极,负极为玻璃电极,分别插入以下各种溶液,组成四种电池,使电池电
多见于老年人面部,生长缓慢,浸润破坏深层组织,很少发生转移,对放疗敏感的肿瘤是
外汇的表现形式主要有( )。A.外币现钞 B.外币有价证券 C.特别存款权
某大学二年级学生,因爸爸经常在家抽烟.他从高中就开始了尝试吸烟,现在每天都会抽上
(2017年真题)某工程主要工作是混凝土浇筑,中标的综合单价是400元/m3,计
最新回复
(
0
)