首页
登录
职称英语
【B1】 [br] 【B10】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B10】 [originaltext] In a competitive economy, the consumer usually
游客
2023-07-17
26
管理
问题
【B1】 [br] 【B10】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
Products that an essential boring,such m insecticide,are often advertised in an amusing way
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2845240.html
相关试题推荐
[originaltext]Perhapsthemostinterestingaspectofthestruggleforsurvi
[originaltext]Perhapsthemostinterestingaspectofthestruggleforsurvi
[originaltext]Thestressofdailylifehassparkedanewphenomenon—sleept
[originaltext]M:Thanksforcomingover,Amy.(22)I’dliketotalktoyouabou
[originaltext]M:Thanksforcomingover,Amy.(22)I’dliketotalktoyouabou
[originaltext]W:Whydidn’tyouhaveyourphysicsclasstoday?M:Becauseonly
[originaltext]W:Whydidn’tyouhaveyourphysicsclasstoday?M:Becauseonly
[originaltext]W:Whydidn’tyouhaveyourphysicsclasstoday?M:Becauseonly
[originaltext]W:Whydidn’tyouhaveyourphysicsclasstoday?M:Becauseonly
[originaltext]W:Whydidn’tyouhaveyourphysicsclasstoday?M:Becauseonly
随机试题
【B1】[br]【B19】A、onB、ofC、atD、inDhavedifficultyindoingsth.为常用搭配,意思是“做某事有困
Thegovernmentistobanpaymentstowitnessesbynewspapersseekingtobuy
[originaltext]W:(5)Agoodresumepredictshowyoumightperforminthatdesire
Bookshavealwaysbeenthemaintoolsforteach.Butavastnumberofnew
个人汽车贷款的借款人需要为贷款所购车辆购买指定险种的车辆保险,并在保险单中明确第
关于风湿热的舞蹈病,下列哪项不符A.女童多见 B.四肢不自主运动 C.入睡后
患儿,男,4岁,体重13kg,身高87cm,生后不久即出现青紫,每于行走或活动时
甲企业共生产18种产品,其产品组合为3种洗涤剂、4种香皂、5种至今和6种洗发水,
涎腺多形性腺瘤A.鳞状化生 B.角化珠 C.胶样小体 D.角质栓塞 E.
招标人以不合理的条件限制或者排斥潜在投标人的,可以处()万元罚款。A.1~5
最新回复
(
0
)