首页
登录
职称英语
What could possibly account for the amazing success of Coca-Cola? How has th
What could possibly account for the amazing success of Coca-Cola? How has th
游客
2023-07-15
32
管理
问题
What could possibly account for the amazing success of Coca-Cola? How has this combination of carbonated water(苏打水), sugar, acid and flavorings come to symbolize the American way of life for most of the world? After all, even the manufacturers could hardly describe Coke as a healthy product since it contains relatively high amounts of sugar (admittedly not the case with Diet Coke which contains artificial sweeteners instead of sugar) and phosphoric acid(磷酸), both of which are known to damage teeth.
One explanation may be found in the name. The original recipe(配方)included a flavoring from the coca plant and probably included small amounts of cocaine (an addictive (使人上瘾的) substance), but since the early part of this century all traces of cocaine have been removed. However, Coke (like all cola drinks) also includes a flavoring from the cola tree; cola extract(提炼物) contains caffeine, which is a stimulant, and the Coca-Cola company adds extra caffeine in addition. While caffeine is not thought to be an addictive substance in itself, there is considerable evidence that over a period of time the consumption of caffeine has to be increased in order for its stimulating effect to be maintained, and so sales of Coke perhaps benefit as a result.
A more likely reason for the enduring popularity of Coke may, however, be found in the company’s enviable marketing(营销) strategies. Over the years it has come up with some of the most memorable commercials (商业广告), tunes, slogans and sponsorship in the world of advertising, variously emphasizing international harmony, youthfulness and a carefree(轻松愉快的) lifestyle. Few other companies have been able to match such marketing techniques so consistently or effectively. As suggested earlier, the influences of American culture are evident just about everywhere, and Coca-Cola has somehow come to represent a vision of the United States that much of the rest of the world dreams about and aspires to (热望). Perhaps drinking Coke brings people that little bit closer to the dream. [br] The marketing strategies contribute greatly to the success of Coca-Cola in that______.
选项
A、they are in consistent with the American culture
B、they are totally different from that of other companies
C、it produced some of the most commercials, tunes, slogans and sponsorship
D、they compete with others in a youthful and carefree style
答案
C
解析
第三段第一句指出Coca-Cola成功的一个更重要的原因是公司令人羡慕的营销策略,“... it has come up with some of the most memorable commercials,tunes,slogans and sponsorship..”:“公司推出了广告世界中最令人注目的商业广告、旋律和口号以及赞助商 的身份”,故选择C)。
转载请注明原文地址:https://tihaiku.com/zcyy/2840484.html
相关试题推荐
_____________(多亏了你及时提供建议与鼓励),Ihavesuccessfullyfinishedwritingmyreport.Th
SharksSharksareamazingfishthathavebeenaroun
SharksSharksareamazingfishthathavebeenaroun
SharksSharksareamazingfishthathavebeenaroun
SharksSharksareamazingfishthathavebeenaroun
SharksSharksareamazingfishthathavebeenaroun
Peoplearealwayscomingupwithnewrulesforrunningasuccessfulbusiness
Peoplearealwayscomingupwithnewrulesforrunningasuccessfulbusiness
Peoplearealwayscomingupwithnewrulesforrunningasuccessfulbusiness
Peoplearealwayscomingupwithnewrulesforrunningasuccessfulbusiness
随机试题
Languageisfantasticallycomplex.Itsbuilt-inmeansofcombiningandrecom
Havingacreativeoutlethaslongbeenconsideredgoodforyourwell-being,
WeneedtofollowtheleadofBritain's
男性,68岁。有胆结石病史:上腹部剧痛1天,大汗淋漓,烦躁不安,口燥咽干,静脉萎
产品的开发管理是商业银行市场营销的起点,也是商业银行制定和实施其他营销策略的基础
股票交易的ST制度规定对于财务状况及其他方面存在异常情况,导致投资者难于判断其前
患者,男,45岁。因车祸致脾破裂入院。患者烦躁不安,皮肤苍白,四肢湿冷。查体:血
当构件截面尺寸和材料强度相同时,钢筋混凝土受弯构件正截面承载力Mu与纵向受拉钢筋
建筑基坑采用排桩或地下连续墙时,其构造要求中不正确的是()。A.悬壁式排桩结
卒中后3h内溶栓可以降低脑血栓后遗症发生率A.50% B.60% C.70%
最新回复
(
0
)