首页
登录
职称英语
[originaltext] The rise of multinational companies, global marketing, new comm
[originaltext] The rise of multinational companies, global marketing, new comm
游客
2023-07-13
39
管理
问题
The rise of multinational companies, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the US leadership in PR is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their companies planning activities, compared to about one third of US companies that do so. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language.
Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial area, for instance, most Americans read The Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, the latter two being publications not often read in this country.
选项
A、Huge increase in the number of public relations companies.
B、Shrinking cultural differences.
C、New communications technologies.
D、PR efforts in other countries.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2834530.html
相关试题推荐
[originaltext]Arecentfilm,TheCodsMustBeCrazy,describedthesocialc
[originaltext]Arecentfilm,TheCodsMustBeCrazy,describedthesocialc
[originaltext]Arecentfilm,TheCodsMustBeCrazy,describedthesocialc
[originaltext]TheCivilWarcameaboutasaresultofmanydifferencesbetw
[originaltext]ColumbussailedfromSpaininSeptember1492,lookingforgold.
[originaltext]ColumbussailedfromSpaininSeptember1492,lookingforgold.
[originaltext]M:Hello.Ineedtotalkwithsomeoneaboutmydriver’slicense.
[originaltext]M:Excuseme.Haveyoubeenwaitinglong?W:Abouttenminutes.M
[originaltext]M:Excuseme.Haveyoubeenwaitinglong?W:Abouttenminutes.M
[originaltext]M:Linda,whydoyouneedmynotes?IrememberseeingyouinProf
随机试题
Tobesuccessfulinajobinterview,oneshoulddemonstratecertainpersonal
Inrecentyears,agrowingbodyofresearchhasshownthatourappetiteand
肝素体内抗凝最常用的给药途径是()A:口服 B:肌肉注射 C:皮下注射
不属重型再生障碍性贫血的主要临床表现的是A.贫血 B.脾肿大 C.出血 D
下列关于建筑层数的表述,正确的是()。A.除甲类厂房外,耐火等级为一级的厂房最多
下列关于仲裁员的任职条件描述错误的是()。A.从事法律教学且具有中级以上职称
关于个人所得税纳税人的说法,正确的有()。A.个人所得税纳税人分为居民纳税人
下列营养素中,可用红细胞溶血试验来评价营养状况的是A.维生素B B.维生素A
发生新生儿呼吸窘迫综合症的主要病因是A、肺表面活性物质缺乏 B、妊娠合并巨细胞
减缓子宫内膜的生长和增殖,抑制阴道上皮的增生和角化() A.雌激素 B.孕激
最新回复
(
0
)