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[originaltext] Decreasing circulation has been a problem for newspapers for
[originaltext] Decreasing circulation has been a problem for newspapers for
游客
2023-07-13
24
管理
问题
Decreasing circulation has been a problem for newspapers for some years. The Internet is just the most recent competitor for people’s time.
American media are privately owned. Newspapers get some of their money from renders. But mostly they depend on businesses to buy advertising space in their pages. The larger the circulation, the more a newspaper can charge advertisers. But recently, several newspapers have admitted lying about their number of readers.
The Tribune Company announced that it had overstated sales of two of its papers. These were Newsday and the Spanish-language paper Hoy. The Tribute Company also owns the Los Angeles Times and the Chicago Tribune. In July, the Audit Bureau of Circulations punished Newsday and Hoy. The two newspapers will have to report their circulation numbers more often than usual for the next two years.
Recently the Belo Corporation announced it had overstated the circulation of the Dallas Morning News, in Texas. The publisher will repay 23 million dollars to advertisers. It will also provide four million dollars in free advertising. Other publishers that falsely reported their circulations will also be repaying advertisers trillions of dollars.
An Audit Bureau spokeswoman says eases like these recent ones appear to be ram. But the Securities and Exchange Commission announced that it would expand its investigation to oilier newspapers.
选项
A、Governmental fund.
B、Readers’ payments.
C、Advertisers’ payments.
D、Money provided by the private companies.
答案
C
解析
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