首页
登录
职称英语
Green Wave Washes Over Mainstream Shopping Research in Bri
Green Wave Washes Over Mainstream Shopping Research in Bri
游客
2023-07-13
38
管理
问题
Green Wave Washes Over Mainstream Shopping
Research in Britain has shown that "green consumers" continue to flourish as a significant group among shoppers. This suggests that politicians who claim environmentalism is yesterday’s issue may be seriously misjudging the public mood.
A report from Mintel, the market research organization, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a "green wave" has swept through consumerism, taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with "ethical" concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintel’s survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 percent in 1990 to around 60 percent in 1994. On average, they will pay 13 percent more for such products, although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.
Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 percent but the number of green spender among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel, the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel, Angela Hughes, said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned environmentalism has not "gone off the boil". In fact, it has spread across a much wider range of consumer groups, ages and occupations.
Mintel’s 1994 survey found that 13 percent of consumers are "very dark green", nearly always buying environmentally friendly products, 28 percent are "dark green", trying "as far as possible" to buy such products, and 21 percent are "pale green" tending to buy green products if they see them. Another 26 percent are "armchair greens"; they said they care about environmental issues but their concern does not affect their spending habits. Only 10 percent say they do not care about green issues.
Four in ten people are "ethical spenders", buying goods which do not, for example, involve dealings with oppressive regimes. This figure is the same as in 1990, although the number of "armchair ethicals" has risen from 28 to 35 percent and only 22 percent say they are, unconcerned now, against 30 percent in 1990. Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy, including the policies of the companies that provide them and that this will require a greater degree of honesty with consumers.
Among green consumers, animal testing is the top issue—48 percent said they would be deterred from buying a product if it had been tested on animals followed by concerns regarding irresponsible selling, the ozone layer, river and sea pollution, forest destruction, recycling and factor farming. However, concern for specific issues is lower than in 1990, suggesting that many consumers feel that Government and business have taken on the environmental agenda. [br] In comparison with those rich countries, ______ will continue to predominate in most developing countries.
选项
答案
there is more widespread interest in the environment agenda than they anticipated
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2833531.html
相关试题推荐
Shoppingforclothesisnotthesameexperienceforamanasitisforawom
Shoppingforclothesisnotthesameexperienceforamanasitisforawom
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
随机试题
[originaltext]M:Ineedyourhelpthistime.Idon’tknowwheretotakeEmmafo
社会主义核心价值观内容和理解。
延伸进程中肽链形成叙述中哪项不恰当()A.肽酰基从P位点的转移到A位点,同时形
《典论·论文》的作者是()A.刘勰 B.曹丕 C.陆机 D.钟嵘
下列对我国古代天文学成就的描述中,正确的是()。A.《诗经》中有中国历史上第一次
反向投资是指()。A.境外企业对其境内投资主体实现的投资 B.境外企业在
甲状腺癌镜下特点为癌细胞中等分化,上皮单层排列,间质内可见砂粒体,诊断为( )
个人住房贷操作风险的防控措施有()。A.建立并严格执行贷款面谈制度 B.提高
下列各项中,评价区域社会信用水平的指标有()。A.企业逃废债情况 B.区
求助者一般资料:王某,女,33岁,外企人力资源部经理,研究生,未婚。 求助者
最新回复
(
0
)