首页
登录
职称英语
Names have gained increasing importance in the competitive world of higher e
Names have gained increasing importance in the competitive world of higher e
游客
2023-07-07
45
管理
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, brand, brand, brand," said Tim Westerbeck, who specialises in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organisations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School. Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures", "brand architecture" and "identity systems", the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged(完全成熟的)university and officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows. Many college officials said changing a name and image could produce substantial resuits. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said. [br] What changes does the name "College New Jersey" reflect, according to the passage?
选项
A、The college has more market share than before.
B、It is not difficult for most applicants to enter the college.
C、The college’s scope of student recruitment is enlarged.
D、The college becomes more famous than ever before.
答案
C
解析
根据题干中的College New Jersey将本题出处定位于.gl段。该段最后一句指出,九年前,Trenton State College(特伦顿州立大学)开始raising admissions standards(提高入学要求)以及appealing to students from throughout the state(面向全州进行招生)之后,改名为the College of New Jersey(新泽西大学)。由此可知,the College of New Jersey相对于以前的Tre
转载请注明原文地址:https://tihaiku.com/zcyy/2816777.html
相关试题推荐
Althoughtheterm"globalwarming"hasbecomeincreasinglyfamiliartotheg
Althoughtheterm"globalwarming"hasbecomeincreasinglyfamiliartotheg
Althoughtheterm"globalwarming"hasbecomeincreasinglyfamiliartotheg
It______(直到失去健康)peopleknowtheimportanceofhealth.isnotuntiltheyloseheal
Itisnosecretthathealthcarehasbecomeincreasinglyunaffordableasthe
Itisnosecretthathealthcarehasbecomeincreasinglyunaffordableasthe
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
Nowadayspeoplehaveincreasinglybecomeawareoftheneedtochangetheire
随机试题
Youaretowriteinnolessthan120wordsaboutthetitle"HowShouldWeTr
Thoughheviewshimselfasarealist,Cetronsaysthathisfindingsmakehimver
Acoupleofmonthsago,Iwenttoadepartmentstoretobuyafewthingsfor
CaughtintheWebAfewm
B
A.木馏油 B.抗生素+激素 C.甲醛甲酚 D.樟脑酚 E.碘仿以下情况
拿破仑第一帝国政府重视发展中等教育以培养帝国官吏和行政管理人员,其实施中等教育的
下列对于消费税的计算方法正确的是()。A.消费税=(到岸价×人民币外汇牌价+
某企业年初资产总额为500万元,年末资产总额为540万元,当年总收入为900万元
小儿生长发育最迅速的时期是( )。A.婴儿期 B.幼儿期 C.学龄前期
最新回复
(
0
)