首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2023-07-06
45
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’ s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings—was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
细节题。第二段最后一句指出Martin Lindstrom…marketing consultant forFortune 500 companies,including PepsiCo and Disney即Lindstrom是PepsiCo和Disney的营销顾问。故正确答案是B。
转载请注明原文地址:https://tihaiku.com/zcyy/2811835.html
相关试题推荐
[originaltext]Mostpeoplewhostartworkingoutinhopesofsheddingpounds
[originaltext]Mostpeoplewhostartworkingoutinhopesofsheddingpounds
[originaltext]Peopleallovertheworldtodayarebeginningtohearandlea
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
Fightunhealthyfood,notfatpeopleIt’shardlybreakin
[originaltext]Nooneknowsexactlyhowmanydisabledpeoplethereareinth
随机试题
平面图所示的两个建筑从上至下分别是( )。 A.赖特设计的流水别墅和密斯·范
A. B. C. D.
央行采取降低准备金率政策,其政策效应是( )。A.商业银行体系创造派生存款的能
用分段沉淀法分离三萜皂苷的主要依据是混合物中各组分A.极性不同B.基本骨架不同C
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
材料在自然状态下单位体积所具有的质量称为( )。A.孔隙率 B.空隙率 C
在证券市场上,投机者的投机活动是具有双重作用的活动,它有积极意义,也有消极意义,
以下属于期货价差套利种类的有( )。A.跨期套利 B.跨品种套利 C.跨市
根据折算标准的不同,汇率的标价方法可分为()。A.直接标价法 B.美元标价法
男,60岁,有慢性支气管炎病史,患肺心病10年,发现高血压5年。突然出现气急、大
最新回复
(
0
)