首页
登录
职称英语
[originaltext] When you turn on the radio, you hear an advertisement. When y
[originaltext] When you turn on the radio, you hear an advertisement. When y
游客
2023-07-04
65
管理
问题
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public". And some people thought that advertising was "truth well told". Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 16 to 18 are based on the passage you have just heard.
16. What is the passage mainly about?
17. What’s the financial source of the privately owned mass media?
18. According to the passage, what is one of the features of advertisements?
选项
A、Advertising is personal.
B、Advertisements are convincing.
C、Advertisements are unreliable.
D、Advertisements are misleading.
答案
B
解析
细节题。本题可从文中对广告的定义中得到答案:广告就是付费的、非个人性的,通常通过各种媒体传达出来的对商品、服务和思想具有说服力的描述。以此定义来看,广告具有说服力而非私人性、不可靠或者具有误导性。
转载请注明原文地址:https://tihaiku.com/zcyy/2806904.html
相关试题推荐
[originaltext]M:Excuseme.Ineedsomeinformationaboutsomeofthetownsnea
[originaltext]M:Excuseme.Ineedsomeinformationaboutsomeofthetownsnea
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Thevastoceansoftheworldaredark,deepandmysteriouspl
[originaltext]Thevastoceansoftheworldaredark,deepandmysteriouspl
[originaltext]W:I’vebeenreadingaboutnewhealthysnackfood.It’smadefrom
[originaltext]W:Whatareyoureadingnow?M:I’mlookingatthisbeautyinthe
[originaltext]W:Whatareyoureadingnow?M:I’mlookingatthisbeautyinthe
[originaltext]W:Whatareyoureadingnow?M:I’mlookingatthisbeautyinthe
随机试题
______doyoulikeyourEnglishteacher?A、WhatB、WhenC、HowCwhat意为“什么”;when意为“什
Antarcticahasactuallybecomeakindofspacestation—auniqueobservation
[originaltext]M:Hi,Linda!Ihaven’tseenyouforalongtime.Whathaveyoub
A.高张性子宫收缩紊乱 B.低张性宫缩乏力 C.强直性子宫收缩 D.病理缩
病邪初起不从阳经传入,而是直接传人阴经着,称为A、表里传 B、循经传 C、越
A.桃核承气汤 B.大承气汤 C.增液承气汤 D.十全大补汤 E.十灰散
患者,男性,40岁,多年胃十二指肠溃疡,近半个月来胃病发作,饮食后突然腹部疼痛剧
下列企业人力资源规划中,将目标定为降低人工成本、维护企业规范和改善人力资源结构的
证券从业人员可以买卖经批准发行的国债和基金。()
树脂多为植物体内哪一类成分经过复杂的化学变化而形成A.黄酮类 B.蒽醌类 C
最新回复
(
0
)