首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-30
54
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Comparison shopping.
B、Consulting the telephone number.
C、Asking for product service.
D、Asking the place of a product.
答案
A
解析
本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping,故A正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2797079.html
相关试题推荐
Americanresearchersfoundfemalesarethemoretalkativesexbecauseofas
Americanresearchersfoundfemalesarethemoretalkativesexbecauseofas
Americanresearchersfoundfemalesarethemoretalkativesexbecauseofas
Americanresearchersfoundfemalesarethemoretalkativesexbecauseofas
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Peopleintheirsixtiesshouldgotouniversitytoretrainbecausetheywill
Soot—alsoknownasblackcarbon—heatsuptheatmospherebecauseitabsorbss
Soot—alsoknownasblackcarbon—heatsuptheatmospherebecauseitabsorbss
Soot—alsoknownasblackcarbon—heatsuptheatmospherebecauseitabsorbss
[originaltext]W:Tom,Iheardyoufailedthetennismatch.What’swrongwithyo
随机试题
Arsenal’sgoalkeeperJensLehmannwascouldn’tcontinuetoplaybecausehewas
[originaltext]Theneedtofeedagrowingpopulationisputtingmuchpressur
Inameretwoyears,theproportionofteenagerswhoexpecttobefinanciall
Anymistakemadeinthe【B1】______ofastampraisesitsvaluetostamp【B2】
设有下列()的人防工程,当底层室内地面与室外出入口地坪高差大于10m时,
献血者为A型血,经交叉配血试验,主侧不凝集而次侧凝集,受血者的血型应为()A
A此题不考虑小图形的指向性,只考虑图形的相邻与相对。通过分析题干图形可确定这个六面体中A与E相对、B与D相对、C与F相对,依此可确定选A。六面体的展开图如下:
下列不属于我国普通教育学校教学任务的是( )。 A.引导学生掌握科学文化
下列哪种情况不宜行口腔种植术A.活动义齿固位差,黏膜不能耐受,但患者患有严重的无
某建设工程,建设单位为湖南省某公司,监理单位是山东省某建筑工程监理公司,设计单位
最新回复
(
0
)