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  3. Text 2 Pretty in pink:adult women do not

Text 2 Pretty in pink:adult women do not

最全题库2022-08-02  52
问题 Text 2 Pretty in pink:adult women do not remember being so obsessed with the colour,yet it is pervasive in our young girls'lives.It is not that pink is intrinsically bad,but it is such a tiny slice of the rainbow and,though it may celebrate girlhood in one way,it also repeatedly and firmly fuses girls'identity to appearance.Then it presents that connection,even among twoyearolds,between girls as not only innocent but as evidence of innocence.Looking around,I despaired at the singular lack of imagination about girls'lives and interests.Girls'attraction to pink may seem unavoidable,somehow encoded in their DNA,but according to Jo Paoletti,an associate professor of American Studies,it is not.Children were not colourcoded at all until the early 20th century:in the era before domestic washing machines all babies wore white as a practical matter,since the only way of getting clothes clean was to boil them.What's more,both boys and girls wore what were thought of as genderneutral dresses.When nursery colours were introduced,pink was actually considered the more masculine colour,a pastel version of red,which was associated with strength.Blue,with its intimations of the Virgin Mary,constancy and faithfulness,symbolized femininity.It was not until the mid1980s，when amplifying age and sex differences became a dominant children's marketing strategy,that pink fully came into its own,when it began to seem inherently attractive to girls,part of what defined them as female,at least for the first few critical years.I had not realized how profoundly marketing trends dictated our perception of what is natural to kids,including our core beliefs about their psychological development.Take the toddler.I assumed that phase was something experts developed after years of research into children's behavior:wrong.Turns out,according to Daniel Cook,a historian of childhood consumerism,it was popularized as a marketing trick by clothing manufacturers in the 1930s.Trade publications counselled department stores that,in order to increase sales,they should create a“third stepping stone”between infant wear and older kids'clothes.It was only after“toddler”became a common shoppers'term that it evolved into a broadly accepted developmental stage.Splitting kids,or adults,into evertinier categories has proved a surefire way to boost profits.And one of the easiest ways to segment a market is to magnify gender differences—or invent them where they did not previously exist.We may learn from Paragraph 4 that department stores were advised to_____A.focus on infant wear and older kids'clothesB.attach equal importance to different gendersC.classify consumers into smaller groupsD.create some common shoppers'terms
选项 A.focus on infant wear and older kids'clothes
B.attach equal importance to different genders
C.classify consumers into smaller groups
D.create some common shoppers'terms
答案 C
解析 推理题【命题思路】这是一道封闭式推理题，需要对文章第四段内容进行锁定。【直击答案】根据题干信息“paragraph 4”以及“department stores”定位到第四段首句：贸易刊物给百货商店提出建议，和题干是同义替换，that后面是宾语从句来解释说明这条建议的具体内容，该从句内容提及：应该在婴儿服装和稍大一些孩子的服装之间开创“第三个跳板”才可以增加销售量，由此推出C项为正确选项。【干扰排除】A项属于偷换概念，该段首句虽提到婴儿服装和稍大一些孩子的服装，但是原文是说在这两种服装之间开创第三种增加销售的服装，而不是关注这两类服装。B项属于无中生有，该段末句虽然提到了性别差异，但是说通过放大性别差异达到增加销量的目的，并未提及对不同的性别要同样重视。D项的干扰来自本段第二句，原文中的购物者术语指的是“第三个跳板”，是给百货商家的建议，并非是要创造新的用词，故排除。
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