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  3. Text 2 An old saying has it that half of

Text 2 An old saying has it that half of

练习题库2022-08-02  40
问题 Text 2 An old saying has it that half of all advertising budgets are wasted-the trouble is,no one knows which half.In the internet age,at least in theory,this fraction can be much reduced.By watching what people search for,click on and say online,companies can aim“behavioural”ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information:Should advertisers assume that people are happy to be tracked and sent behavioural ads?Or should they have explicit permission?In December 2010 America's Federal Trade Cornmission（FTC）proposed adding a"do not track"（DNT）option to internet browsers,so that users could tell adwertisers that they did not want to be followed.Microsoft's Internet Explorer and Apple's Safari both offer DNT;Google's Chrome is due to do so this year.In February the FTC and Digltal Adwertising Alliance（DAA）agreed that the industry would get cracking on responging to DNT requests.On May 31st Microsoft Set off the row:It said that Internet Explorer 10,the version due to appear windows 8,would have DNT as a default.It is not yet clear how advertisers will respond.Geting a DNT signal does not oblige anyone to stop tracking,although some companies have promised to do so.Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft’s default,some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone.Atter all,it has an ad business too,which it says will comply with DNT requests,though it is still working out how.If it is trying to upset Google,which relies almost wholly on default will become the norm.DNT does not seem an obviously huge selling point for windows 8-though the firm has compared some of its other products favourably with Google's on that count before.Brendon Lynch,Microsoft's chief privacy officer,bloggde:"we believe consumers should have more control."Could it really be that simple?28.Bob Liodice holds that setting DNT as a defaultA.many cut the number of junk adsB.fails to affect the ad industryC.will not benefit consumersD.goes against human nature
选项 A.many cut the number of junk ads
B.fails to affect the ad industry
C.will not benefit consumers
D.goes against human nature
答案 A
解析 推理判断根据题干信息中的专有名词“Bob Liodice”，我们可以直接定位到文章第五段第四句话“…consumers will be worse off if the industry cannot collect information about their preferences”，这句话的意思是“当浏览器开发者不能收集消费者网上购物倾向时，消费者并不能从中受益”。由此可以判断A项正确。B、C和D选项在文中并未提及，属于无中生有，故不选。
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