首页
登录
学历类
Text3 Brands began as badges of product
Text3 Brands began as badges of product
最全题库
2022-08-02
35
问题
Text3 Brands began as badges of product quality,going back at least as far as the medieval association of craftsmen who used them to distinguish their work.Now in providing consumers with.a host of fascinating facts,companies are striving to grant their brands"authenticity".Interbrand,a consultant on branding,describes authenticity as"an internal truth and capability",a"defined heritage"and a"well-grounded value set".Authenticity is being advertised as a cure for consumers'fading loyalty to brands.It is not hard to see why the old marketing magic is fading,in an age in which people can instantly learn truth about the things they are thinking about buying.Online reviews and friends'comments on social media help consumers see a product's underlying merits and demerits.For brands that lack any truly distinguishing features,that is bad news.The declining faith in brands is a greater threat to some types of products than others:snacks and household gadgets,say,as opposed to luxury handbags.But for a range of consumer goods,brands'strength as a signal of quality,and their power to open people's wallets,are fading,argue Itamar Simonson and Emanuel Rosen in their book,Absolute Value:What Really Influences Customers in the Age of Peifect Information.Surveys back up this conclusion.In North America consumers say they trust only about a fifth of brands,according to a poll by a marketing agency.Consumers seem particularly wary of big brands.About half ofAmerican shoppers say they trust small companies to do the right thing,compared with just 36%who say the same oflarge ones,reports a research firm.These opinions are starting to have effects.Of the top 100 consumers packaged-goods brands in America,90 lost market share in the year to July,according to a marketing firm.In big emerging markets,foreign-branded goods are losing their appeal,as shoppers realise that local products are no longer so inferior.The silver lining to the dark cloud looming over brands is that as people become better informed about products'underlying qualities,and more sceptical of marketing strategies,they are exhibiting a desire for brands that are"honest"and seem to have some identifiable merit.Inevitably,this is leading some marketers to embrace campaigns that seek to bring about the inexpressible quality of authenticity out of thin air.As the cynics among them might say:authenticity is the secret of success;once you fake it,you've got it made.31.According to the first two paragraphs,which one is TRUE about brands?A.Brands were originally designed to exaggerate the quality ofproducts.B.Marketing has the magic to promote the loyalty to brands in this age.C.Brands without outstanding features can also win the market.D.Customers depend on online reviews ofproducts rather than advertisements.
选项
A.Brands were originally designed to exaggerate the quality ofproducts.
B.Marketing has the magic to promote the loyalty to brands in this age.
C.Brands without outstanding features can also win the market.
D.Customers depend on online reviews ofproducts rather than advertisements.
答案
D
解析
事实细节题。由第二段第三句可知,在线评论能帮助消费者看清产品的优缺点,故选D选项。【干扰排除】A项,第一段提到,品牌最初是匠人用来区分自己的作品的,故A项错误;B项,第二段提到“过去的营销正在失去魔力”,“人们可以即时获知自己有意购买的商品的真实性”,故B项可排除;C项“无突出特色的品牌也能赢得市场”与原文中“毫无特色的品牌将很难立足”意思相悖,故排除。
转载请注明原文地址:https://tihaiku.com/xueli/2697454.html
本试题收录于:
英语一研究生题库研究生入学分类
英语一研究生
研究生入学
相关试题推荐
ZhuGuang,a25-year-oldproducttester,i
Today,()majornewproductswithoutcond
Text3Brandsbeganasbadgesofproduct
Text3Brandsbeganasbadgesofproduct
Text3Brandsbeganasbadgesofproduct
Text3Brandsbeganasbadgesofproduct
Text3Brandsbeganasbadgesofproduct
ZhuGuang,a25-year-oldproducttester,i
随机试题
设备工程监理服务提供过程也是监理服务项目()过程。A.执行 B.监督 C
《中华人民共和国城市房地产管理法》规定商品房预售应当符合的条件中不包括()。
采用工程量清单方式招标时,工程量清单不一定要作为招标文件的组成部分,招标人应将工
关于慢性肾病(CKD)的定义,下列哪一项是正确的A.肾损伤,持续时间≥半年 B
女性,30岁,两年来常感到躯体不适、嗳气、反酸、恶心、四肢不固定部位疼痛、气短、
LDL中的结构蛋白是A.ApoB48B.ApoEC.ApoCD.ApoA1E.A
Thechangeinthatvillagewasmiraculou
2020年,F省全年粮食产量502.32万吨,比上年增加8.42万吨,增长1.7
全国人大与全国人大常委会的关系是()。①共同组成最高国家权力机关②全国人大常
虚拟资本是相对独立于实际资本的一种资本存在形式。( )
最新回复
(
0
)