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  3. 资料：What attracts customers? Obviously th

资料：What attracts customers? Obviously th

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问题 资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the  steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.The passage supplies information that would answer which of the following questions?A.What’s in the image?B.What attracts customers?C.What’s in a logo?D.None of above
选项 A.What’s in the image?
B.What attracts customers?
C.What’s in a logo?
D.None of above
答案 B
解析 本题考查主旨大意。
【关键词】The passage supplies information; answer which of the following question
【主题句】首段首句What attracts customers?
【解析】题目意为“文章内容可以回答以下哪个问题？” 选项A意为“图像中有什么？”；选项B意为“什么吸引客户？”；选项C意为“标识中有什么？”；选项D意为“以上全不对”。根据主题句，本文主要讲的是什么可以吸引客户，故选项B符合题意。
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