资料:People differ greatly in their readin

资格题库2022-08-02  27

问题 资料:People differ greatly in their readiness to try new products. In each product area,there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start,an increasing number of people adopt the new product.The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders,they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally,laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.What is this excerpt about?A.The consumption pioneersB.How people adopt the new productC.The five-adopter classificationD.The different phases of adopting new ideas

选项 A.The consumption pioneers
B.How people adopt the new product
C.The five-adopter classification
D.The different phases of adopting new ideas

答案 C

解析 本题考查的是主旨大意。
【关键词】 this excerpt about
【主题句】第2自然段The five-adopter groups have different values.五种接纳者团体有不同的价值观。
【解析】本题的问题是“摘录的片段是关于什么的?”A选项“消费先驱者”;B选项“人们如何接受新产品”;C选项“五种接纳者团体分类”;D选项“接纳新想法的不同阶段”。根据题目中关键词找到主题句,选段主要对五种接纳者团体进行了分类和解释。C选项正确。
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