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资料：Above the line promotion uses mass me

最全题库2022-08-02  23
问题 资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerfulcampaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.How can people support the UNISON?A.by registering their support on the internet.B.by applying for a job in UNISON.C.by distributing newspaper adverts to people in the community.D.all above.
选项 A.by registering their support on the internet.
B.by applying for a job in UNISON.
C.by distributing newspaper adverts to people in the community.
D.all above.
答案 A
解析 本题考查的是细节理解。
【关键词】how support; UNISON
【主题句】第2自然段A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.这部电影的一个版本是为了招募成员，在电视上播放的是DRTV。在线和报纸广告链接到活动网站，人们可以在那里表达他们的支持并添加评论。
【解析】本题的问题是“人们如何支持UNISON？”。选项A意为“通过在互联网上注册，表达他们的支持”；选项B意为“通过申请UNISON的工作”；选项C意为“通过发布报纸广告给社区的人”；选项D意为“上述所有”。根据主题句可知，人们可以在网上表达他们对UNISON的支持，故选A。
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