首页
登录
从业资格
Advertisers tend to think big and perhap
Advertisers tend to think big and perhap
考试题库
2022-08-02
32
问题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..." The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is! Which of the following is NOT true?A. Advertisement makes contribution to our pockets and we may know everthingB. We can buy what we wantC. Good quality products don't need to be advertisedD. Advertisement makes our life colorful
选项
A. Advertisement makes contribution to our pockets and we may know everthing
B. We can buy what we want
C. Good quality products don't need to be advertised
D. Advertisement makes our life colorful
答案
C
解析
A选项说广告可以为我们的荷包做贡献.而且我们可以知道很多事情,符合文章内容。B选项说我们可以买到我们想买的东西,文章里说的是我们买东西的时候很多时候都是根据广告的内容去买的,所以也符合文章内容。C选项说好品质的东西不需要做广告,文中没有提到。D选项说广告使我们的生活更加多彩,文章说了诸多广告的好处,可以推断出这个结论。故选C。
转载请注明原文地址:https://tihaiku.com/congyezige/795437.html
本试题收录于:
银行招聘职业能力测验题库银行招聘考试分类
银行招聘职业能力测验
银行招聘考试
相关试题推荐
Whydothecriticscriticizeadvertisers
资料分析 Advertiserstendtothinkbigand
Whydothecriticscriticizeadvertisers
根据下列内容,回答211-215题。 Advertiserstendto
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
随机试题
InanuncriticalAugust11,1997,WorldNewsTonightreporton"diamagnetic
It’sreallykind______.A、ofyoutosaysoB、foryoutosaysoC、ofyousayingso
习近平同志强调,中国特色杜会主义进入新时代,我国社会主要矛盾已经转化为()
关于双代号网络图的起点节点说法正确的是()。A.起点节点只有引入箭线 B
以下哪项城市用地选择要求是错误的?( )A.城市中心区用地应选择地质及防洪排涝
以下常用于乳牙失活的是A.无水亚砷酸 B.金属砷 C.多聚甲醛 D.蟾酥制
未经银行业、证券业监督管理机构批准,任何法人机构一律不得以各种形式从事()
A.带脉、中极、阴陵泉 B.三阴交、足三里、次髂 C.足三里、肝俞、脾俞
为实现拉圾分类回收,许多公共场所的拉圾箱已分为“可回收”和“不可回收”两类,下列
女,60岁。肾病综合征,肾活检免疫荧光为IgG、C3沿肾小球毛细血管壁颗粒状沉积
最新回复
(
0
)