首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2025-05-04
7
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to " push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to retort to push strategies to make money. The examples of Virtual Vineyards, Amazon, com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall(自然降落), which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. (349 words) [br] What is the author’s attitude towards the prospect of Web commerce?
选项
A、Neutral.
B、Affirmative.
C、Negative.
D、Can’t be ascertained from the passage.
答案
B
解析
从最后一段来看,作者对网络贸易是看好的。
转载请注明原文地址:http://tihaiku.com/zcyy/4061638.html
相关试题推荐
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaro
Themainideaofthesebusiness--schoolacademicsisappealing.Inawordwh
Themainideaofthesebusiness--schoolacademicsisappealing.Inawordwh
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudie
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudie
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudie
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudie
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudie
Thebusinessofadvertisingistoinventmethodsofaddressingmassiveaudie
随机试题
A、Michelle’sbrotherranawayfromhome.B、Michelle’smotherhadanotherbaby.C
用户A和B要进行安全通信,通信过程需确认双方身份和消息不可否认,A、B通信时可
关于迷走神经的描述正确的是A.颈部主要分支为喉上神经 B.为混合性神经 C.
根据《刑法》的有关规定,以下行为中,不是金融诈骗的是()。A.编造引进资金
下列关于信息的描述.不正确的是()。A.许多历史事件以文字的形式记录于书本上。体
在电压等级为220kV的带电体附近进行高处作业时,工作人员的活动范围距带电体的最
中国人民银行资产负债表包括( )。 Ⅰ资产项目、负债项目 Ⅱ财政存款
的恒星周围运行的行星遮住了望远镜,造成β星亮度降低。 根据这段文字,下列说法错
已知电路如图所示,设开关在t=0时刻断开,那么( )。 A、电流iC从0
下列不属于记账凭证账务处理程序优点的是()。A.总分类账反映经济业务较详细
最新回复
(
0
)