首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2024-11-23
48
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M10】
选项
答案
well-refined--well-defined
解析
词汇错误。此处考查的是形近词的比较。well-refined意思为“精炼良好的”,well-defined意思为“明确的”。此处含义为把他们的商业目标设定在“明确的观众群体”上,而不是“精炼良好的观众群体”,所以应该改为well-defined。这句话的意思是:对于那些预算有限的小广告商和希望将商业广告定位在明确的观众群体上的广告商来说,(有线)电视成为他们更可行的选择。
转载请注明原文地址:http://tihaiku.com/zcyy/3857847.html
相关试题推荐
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
PASSAGETHREE[br]WhydidtheauthorearnthenicknameCaptainCalamity?Because
PASSAGETWOBecausecountriesneedtopaymoretobuyrawmaterials.由题干中的Mercanti
PASSAGETHREE[br]Whydidn’tLukekissMeggie?Becausehewantedtowaituntils
随机试题
HowisKelly’sneighbors’son?[originaltext]J:Howaretournewneighbors,Kell
[audioFiles]2018m3x/audio_ezfj_ezflisteningd_201803_171[/audioFiles]Identit
[originaltext]W:Howaboutouracademicevaluationofthissubjectattheendo
8个月婴儿于当年11月就诊,呕吐、腹泻2天,伴发热流涕,大便10次/日,水样便,
证券投资技术分析方法的要素包括( )。 Ⅰ.证券市场价格的波动幅度Ⅱ.证券的
站内并联电容器与并联电抗器()同时投入运行。不得$;$可以$;$允许
新建变电站核准后,主管部门应在1个月内明确变电站生产准备及运维单位。运维单位应落
(2017年11月)团队薪酬设计的原则包括()A.激励与控制相结合 B.
北洋政府时期,采用资产阶级三权分立宪法原则的宪法文件(草案)是( )。 A.
合同进度计划的主要作用有()。A.控制合同工程进度的依据 B.监理人确认进度付
最新回复
(
0
)