首页
登录
职称英语
During what could be described as a typical 30-minute supermarket shopping t
During what could be described as a typical 30-minute supermarket shopping t
游客
2024-08-09
66
管理
问题
During what could be described as a typical 30-minute supermarket shopping trip, thousands of products will vie for your attention. Ultimately, many will make you believe they are worth picking off the shelves. How, you may ask, is this brought【C1】________? The answer is by packaging—the silent but persuasive salesman.
Louis Cheskin, whose research into the 【C2】psy________of marketing began in the 1930s, was a pioneering specialist in the field. He placed identical products in two different packages, one emblazoned (装饰) with circles, the【C3】________with triangles. He then asked people which products they preferred, and why. Amazingly, no fewer than 80 percent chose the products in the box with the circles. They believe the content would be of【C4】________(high) quality.
" After 1,000 interviews, I had to accept the fact that the【C5】________( major) of consumers transferred the sensation from the container to its contents," Cheskin admitted later. And there was another surprise: even after trying out these identical products, people overwhelmingly preferred those in the package with the circles. Cheskin also found,for instance, that the look of a packet has an enormous impact on【C6】________biscuits taste. Cheskin called this phenomenon ‘sensation transference’. It became the foundation not only of his【C7】car________as a consultant to companies like Procter&Gamble, but of much of the research done since then.
Despite increasing consumer sophistication, Cheskin’s original concept still works.
One recent experiment【C8】inv________an underarm deodorant (除臭剂) posted in the packaging of three different colour schemes to a test group. The group was told that three different formulations were【C9】________consideration, and was asked to judge them.
Results: one was considered just right, one to be strong-smelling but not very effective, and one threatening. Yet all three deodorants were exactly the【C10】________.
[br] 【C5】
选项
答案
majority
解析
考查名词。固定用法the majority of+n.译为“大量的”,故填入majority。
转载请注明原文地址:http://tihaiku.com/zcyy/3711984.html
相关试题推荐
Youngadults________olderpeoplearemorelikelytopreferonlineshopping.A、rat
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Duringwhatcouldbedescribedasatypical30-minutesupermarketshoppingt
Applesinthesupermarketaresoldby________weight,andflowerscanbesoldby_
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivity
AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivity
Ifyourcar________anyattentionduringthefirst12months,takeittoanautho
随机试题
Thoughitismere1to3percentofthepopulation,theupperclasspossesse
CompletethenotesbelowWriteONEWORDONLYforeachanswer.TheGherkinBuildi
A.缺氧早期 B.肾后性肾衰竭 C.二氧化碳蓄积的早期 D.二氧化碳蓄积的
儿童智力低下的主要原因A、子宫破裂 B、羊水栓塞 C、胎儿窘迫 D、
在生产与存货循环中,可能存在已销售产品的成本可能没有准确结转至营业成本的风险,下
表l:1901年至1986年获诺贝尔奖5人以上的18个国家
阳偏衰的病机是指()。A.阴邪郁闭阳气于内B.阳气抗邪于外C.阳气的推动作用减
瓜蒌根在仙方活命饮中的主要治疗作用是( ) A.生津止渴 B.清热润燥
A.囊肿位于根尖周围 B.囊肿可含有牙齿 C.囊肿位于鼻腭管内 D.囊肿位
U型组织是以职能化管理为核心的一种最基本的企业组织结构,其典型特征是( )。A
最新回复
(
0
)