首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-01-31
60
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial" (Line 2, Para. 3) most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
词义理解题。provincial是province"省;区域;范围"的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:http://tihaiku.com/zcyy/3408320.html
相关试题推荐
香港是坐落于中国南端的一个弹丸小岛,150多年前,还被形容为“荒芜之地”(barrenrock)。优越的战略位置、通讯条件(communication
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
Thecommunicationsexplosionisonthescaleoftherail,automobileortele
Thecommunicationsexplosionisonthescaleoftherail,automobileortele
Thecommunicationsexplosionisonthescaleoftherail,automobileortele
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommunic
随机试题
[img]ct_epem_epelisv_00791(20097)[/img][br][originaltext]Heputhisdictionar
TodaythewriterHansChristianAndersenisknownasawriterofstoriesfor
Solveeachofthefollowingsystemsofequationsforxandy.(a)x+y=24x-y=
水泥混凝土试件拆模后应立即放入温度为20℃±2℃、相对湿度为95%以上的标准养护
旅游饭店按照其规模大小,可以分为()。A.商务型饭店 B.小型饭店 C.中型
A.两者均不是 B.压疮 C.两者均是 D.脊髓损伤脊柱骨折的严重并发症是
新病舌痿软而干红,属A.气虚血瘀 B.风痰阻络 C.肝肾阴亏 D.热灼津伤
板蓝根可用于治疗A.溃疡病B.急性肠炎C.急性传染性肝炎D.急性胰腺炎E.糖尿病
缺铁性贫血的临床表现少见的是A.原发病的临床表现 B.皮肤苍白、活动后气短
()是保证项目前期策划工作质量的基础。A.成果质量评审制 B.成果质量评价标
最新回复
(
0
)