首页
登录
职称英语
[originaltext] Dr. Allen Hersh designs smells for businesses. He says that i
[originaltext] Dr. Allen Hersh designs smells for businesses. He says that i
游客
2023-09-15
71
管理
问题
Dr. Allen Hersh designs smells for businesses. He says that it doesn’t take a whole lot of smell to affect you. (29) Store owners can lure you to the candy aisle, even if you don’t realize you are smelling candy. This idea scares a lot of people. Groups that protect the rights of shoppers are upset.
They say the stores are using a kind of brainwashing which they call "smell-washing". "It’s pretty dishonest," says Mark Silbergeld. He runs an organization that checks out products for consumers. The scientists hired to design the scents disagree. (30) "There’s soft background music. There’s special lighting. There’re all sorts of bells being used," says Dr. Hersh, "why not smells?" "One reason why not," says Silbergeld, "is that some people are allergic to certain scents pumped into products or stores."
But there is a whole other side to this debate, "do the smells really work?" So far, there is little proof one way or the other. But Dr. Hersh has run some interesting experiments. In one of Hersh’s experiments, 31 volunteers were led into a shoe store that smells slightly like flowers. Later, another group shopped in the same store, but with no flower odor. (31) Dr. Hersh found that 84% of the shoppers were more likely to buy the shoes in the flower-scented room, but Hersh found out something even stranger. "Whether the volunteers like the flower scent or not didn’t matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."
Questions:
Why are some people against the use of smells to attract customers?
What is Dr. Hersh’s attitude to the use of smells for business?
What did Hersh’s experiment show?
选项
A、Flexible.
B、Critical.
C、Supportive.
D、Cautious.
答案
C
解析
推断题。本题询问赫斯博士对通过气味吸引顾客这种做法的态度。根据原文(30)处可知,赫斯博士反问人们既然已经使用了背景音乐、特殊灯效等效果来吸引顾客,又何妨使用气味呢?由此可知,赫斯博士对这种做法的态度是支持的,故选C。
转载请注明原文地址:http://tihaiku.com/zcyy/3015550.html
相关试题推荐
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
[originaltext]Iwillletyouknowthatthere’sabigdifferencebetweenund
[originaltext]Iwillletyouknowthatthere’sabigdifferencebetweenund
[originaltext]IntheUnitedStates,itisnotcustomarytotelephonesomeon
[originaltext]W:Hi,Jack.M:Hi,Jean.Iwasjustlookingforyou.W:What’su
[originaltext]W:Hi,Jack.M:Hi,Jean.Iwasjustlookingforyou.W:What’su
[originaltext]M:Excusememadam.Wouldyoumindlettingmetakealookinyour
[originaltext]Anyonewhospendsatleastonesemesterincollegenoticest
随机试题
[originaltext]M:Hello,Alice,whatdoyouthinkaboutautonomouscars?W:[5]
汉语水平考试(theHSK)于1992年正式成为我国国家级考试。它是为测试母语为非汉语者的汉语水平(proficiency)而设立的考试。它重点考查考
Sheworkedhardathertaskbeforeshefeltsurethattheresultwould_______h
Thebenefitsofquittingsmoking—reducedriskofcancerandmanyotherhealt
项目投资内部收益率原则上应大于8%,下列()情形的内部收益率要求可适当放宽,但
在下面四条有关进程特征的叙述中,其中正确的一条是:A.静态性、并发性、共享性、同
小组合作学习
体重为75kg的患者用利多卡因治疗心律失常,利多卡因的表观分布容积V=1.7L/
城市货运场站的配置应该满足的要求有()。 A.路网中交通通过量大、连接路段多且
(2011年真题)根据水利部《水库大坝安全鉴定办法》(水建管【2003】271号
最新回复
(
0
)