首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-09-13
77
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier", says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers (订购者) can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] We learn from the beginning of the passage that Web business has been striving to expand its______.
选项
答案
consumer market
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3010833.html
相关试题推荐
TheBusinessofMediaViolenceIn2001,
TheWorldBankhasjustratedcountriesonhowfriendlytheyaretobusiness
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
Moralityinbusinesshasthreedistinctfaces,______(每一个都在确保商业成功中起着特有的作用).each
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
TheMastersofBusinessAdministrationaimstointroducetheknowledgeofgenera
TheMastersofBusinessAdministrationaimstointroducetheknowledgeofgenera
随机试题
兵马俑(theTerra-cottaWarriorsandHorses)是秦始皇陵墓(mausoleum)的一部分,也是20世纪世界考古(arc
ThetermcultureshockWasintroducedforthefirsttimein1958todescribe
3月1日,某投资者开仓持有3张3月份的恒生指数期货合约多头头寸和2张4月份的恒生指数期货合约空头头寸,其开仓价分别为15125点和15200点,该日结算价分
氨鲁米特的抗癌作用机制是()A:影响蛋白质的合成和功能 B:直接破坏DNA结构
温经汤中配伍半夏的主要用意是A、和胃降逆而止呕 B、通降胃气而散结 C、燥湿
下图为某地区剖面图,两河分水岭甲山森林破坏严重。近年来甲山实行了全面封山育林措施
A.先武火后文火B.武火C.中火D.文火E.先文火后武火蛤粉炒阿胶时多用
属于代表性的N1阻断药的是A.筒箭毒碱 B.毛果芸香碱 C.琥珀胆碱 D.
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
对于直接目视检测,在待检表面( )mm以内,应提供人眼足够的观察空间,且检视角
最新回复
(
0
)