首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-09-13
58
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier", says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers (订购者) can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon. com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] We learn from the beginning of the passage that Web business has been striving to expand its______.
选项
答案
consumer market
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3010833.html
相关试题推荐
TheBusinessofMediaViolenceIn2001,
TheWorldBankhasjustratedcountriesonhowfriendlytheyaretobusiness
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
Moralityinbusinesshasthreedistinctfaces,______(每一个都在确保商业成功中起着特有的作用).each
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,hutther
TheMastersofBusinessAdministrationaimstointroducetheknowledgeofgenera
TheMastersofBusinessAdministrationaimstointroducetheknowledgeofgenera
随机试题
"LostCity"ExploredUsingHigh-SpeedNetworksUnderseaexplora
关于抹灰工程,下列哪一项要求是错误的?()A.凡外墙窗台、窗楣、雨篷、阳台、
28岁,GP,孕31周,从28周开始反复阴道流血,共4次,出血量少于月经量,不伴
随着考试临近,学生心情极度紧张,考试时不能集中注意,无法发挥正常水平,这是一种(
猪苓抗肿瘤的主要成分是A:猪苓酸AB:猪苓多糖C:猪苓酸CD:角甾醇E:
前列腺液检查见到白细胞、前列腺颗粒细胞明显增多、红细胞轻度增高,卵磷脂小体消失,
各年累计()不出现负值是财务生存的必要条件。A:资本公积 B:盈余资金 C
女,39岁。因黑色稀便3天入院。3天来,每日排黑色稀便2次,每次约200g,病前
其实,我们每个人的生命最初都是一片光秃秃的土地。只是后来,在我们经历了许多物事之
男孩,已能独坐稳,头围44cm,前囟0.5cm×0.8cm,乳牙3颗。最可能的年
最新回复
(
0
)