首页
登录
职称英语
[originaltext] (19)The appeal of advertising to buying motives can have bot
[originaltext] (19)The appeal of advertising to buying motives can have bot
游客
2023-08-22
66
管理
问题
(19)The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.(20)For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
(21)Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread.(21)There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.(22)The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements,(22)they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、The appeals of advertising.
B、People’s attitude towards advertising.
C、The illusiveness of advertising.
D、The positive and negative aspects of advertising.
答案
D
解析
主旨题。文章的总体脉络很清晰,开头先总说广告对消费者有正面和负面的影响。后面则分两部分对这两方面进行阐述,最后再总结。所以,文章的主要内容就是关于广告的正负两方面的影响。
转载请注明原文地址:http://tihaiku.com/zcyy/2947200.html
相关试题推荐
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
[originaltext]M:Comein,Rose.Coffee?W:Thankyou,Jack.M:Howaboutthevi
[originaltext]M:Comein,Rose.Coffee?W:Thankyou,Jack.M:Howaboutthevi
[originaltext]W:Imadeabigmistaketoday.Ireadastudent’sarticletothe
[originaltext]W:Imadeabigmistaketoday.Ireadastudent’sarticletothe
[originaltext]W:Imadeabigmistaketoday.Ireadastudent’sarticletothe
[originaltext]W:Imadeabigmistaketoday.Ireadastudent’sarticletothe
[originaltext]Thosewhousesolarenergyhelpussaveourpreciousfuel.As
随机试题
Metis,theinnermost______ofJupiter,completesafullrevolutionaroundthisgi
Truthandhonesty______alwaysthebestpolicy.A、areB、isC、havebeenD、becomeB主
Jacobfeltgreat______abouthisupcomingtriptoBrazil;indeed,hecouldhardly
Chinaisnowfacedwithadilemma.Wearepushingupsalesofautomobilesinord
______adogontheroad,thecarstopped.
下列方剂中可用治血淋的是A.黄土汤B.五苓散C.真武汤D.猪苓汤E.十灰散
下列影响药物制剂稳定性的因素中,属于化学变化的是A.发霉、腐败B.浸出制剂出现沉
患者男性,58岁。肝癌晚期,在病房大叫疼痛,浑身大汗淋漓,根据癌痛治疗原则,可首
针对企业申请短期贷款,商业银行对企业现金流量的分析应侧重于()。A.企业当期利
理财师在收集客户信息时,下列哪一项不属于客户的定性信息?()A.家庭基本信
最新回复
(
0
)