首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
57
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B2】
选项
答案
quality
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2880180.html
相关试题推荐
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
Hehurriedtothehospital,only______hisfatherhadjustdied.A、totellB、tobe
股动脉穿刺插管术后的处理中,下列选项中不正确的是A.观察下肢皮肤温度与足背动脉搏
男孩,4岁半。因咳喘2天、气喘加剧半天就诊。体检:体温正常,吸气性呼吸困难,口唇
A.纤维蛋白形成障碍 B.凝血活酶形成障碍 C.血小板质或量的异常 D.凝
女性,31岁。右乳房红肿胀痛5天,伴发热38.8℃。体检见右乳外下象限
A.既能发散风寒,又能胜湿止痛B.既能发散风寒,又能宣通鼻窍C.既能发散风寒,又
员工满意度来源于( )方面。A.个人特征与工作的匹配 B.融洽的人际关系
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
垄断竞争型产品市场的特点不包括( )。A:技术密集程度高 B:垄断者能够根据
若无设计规定,一般负压锅炉的风压试验压力是( )。 A.0.4kPa B.
最新回复
(
0
)