首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2023-06-29
58
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] According to the passage, U.S. leadership in public relations is being threatened because of_____.
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U.S.
D、increased efforts of other countries in public relations
答案
D
解析
事实细节题。由第2段第1句美国在公关方面威胁是来自其他国家在这方面的努力,故得知D为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/2792052.html
相关试题推荐
"Wehavebeenignoringthebiggestglobalhealththreatofthe21stcentury.
"Wehavebeenignoringthebiggestglobalhealththreatofthe21stcentury.
[originaltext]Oilissooversuppliedgloballythatcountriesarerunningou
Sincereformandopeningup,thedevelopmentofpostsandtelecommunications
[originaltext]Withtheglobaleconomynowtakingmoreexecutivestofaraway
[originaltext]Withtheglobaleconomynowtakingmoreexecutivestofaraway
Whenanti-globalizationprotesterstooktothestreetsofWashingtonlastwe
Whenanti-globalizationprotesterstooktothestreetsofWashingtonlastwe
Whenanti-globalizationprotesterstooktothestreetsofWashingtonlastwe
Whenanti-globalizationprotesterstooktothestreetsofWashingtonlastwe
随机试题
Whatdoesthepassagemainlydiscuss?[br][originaltext]Japaneseelectroni
NarratorListentopartofatalkinanenvironmentalscienceclass.
Wearecountingonyouroffertohelpduringtheelection.A、relyingB、hopingfor
[originaltext]W:Ok,thiswillbemytreat.M:Oh,no,youdon’t.W:Allright
—公司修筑公路,ZF与其签定协议,若己经完成的路段5年内正常使用,则5年后再与其
某工程,监理合同履行过程中,发生如下事件: 事件1:总监理工程师对部分监理
雪盲亦称“日光眼炎”,是一种急性光源性眼病。关于雪盲症,下列说法错误的是:A.雪
下列关于开立证券账户的说法,正确的有() Ⅰ、开立证券账户应坚持合法性原则
炮制苍术时,每100kg药物用麦麸的量是A:5kgB:10kgC:15kg
某加油站系个人独资企业,投资人是李某。2018年9月11日,Z市税务局
最新回复
(
0
)